This business concept is ideal for smaller towns in South Africa and there is already a waiting list of prospective business owners who would like to open similar concept spas. The intention is to convert the LééfSPA into a PlacecolSPA to obtain the benefits that a much larger group can offer in terms of buying power, gift cards, rewards programmes, and share of voice etc.
The award-winning Placecol Skin Care brand was started by Elma McKenzie, a brave and courageous beauty therapist and a legend in the beauty industry, in Ermelo in 1980. Elma still has her original spa in Ermelo, which was established in 1975, for which she has won many awards over the years. The Placecol group continues to uphold her legacy of only appointing fully qualified somatologists.